Introducing trading card games to your store can open up new revenue streams and attract a diverse range of customers—from collectors and casual players to serious competitors. To make a strong start, it’s essential to choose products that will engage new customers and encourage repeat visits. Here’s a guide to the best trading card game products to stock when launching a trading card section in your store.

1. Booster Packs

Booster packs are a staple of any trading card game section. These packs contain a random assortment of cards, offering both new players and seasoned collectors a chance to expand their collections. Booster packs from popular games like Pokémon, Yu-Gi-Oh!, and Magic: The Gathering are a great way to capture interest, as they cater to both impulse buyers and committed fans. Their affordable price point also makes them accessible to a wide range of customers.

2. Starter Decks

Starter decks are designed for beginners, making them perfect for customers who are new to the game. A starter deck includes a complete, ready-to-play deck along with basic instructions on how to play. These products offer an easy entry point for newcomers who want to get involved without building their own decks from scratch. Starter decks for Pokémon, Magic: The Gathering, and Yu-Gi-Oh! are popular choices, as they provide everything needed to begin playing immediately.

3. Elite Trainer Boxes and Premium Bundles

If you’re looking to add a more collectible item to your selection, Elite Trainer Boxes (ETBs) and premium bundles are great choices. These products come with booster packs, collectible accessories, and often exclusive promo cards. ETBs, especially for Pokémon, are highly sought after by both players and collectors and can serve as eye-catching centerpiece items that attract attention.

4. Collectible Tins and Boxes

Collectible tins and boxes are attractive options for customers seeking both value and storage. These products often include multiple booster packs, a promo card, and a collectible tin or box that’s perfect for storing cards. With appealing designs and the added storage feature, collectible tins are ideal for new players building their collections and collectors looking for display-worthy products.

5. Accessory Products

Finally, consider adding accessories like card sleeves, deck boxes, and playmats. These items enhance the gaming experience and encourage repeat purchases, as they’re essentials for players who want to protect and organize their cards. Stocking these alongside your trading card games will help create a one-stop shop for players and collectors alike. Read more about what accessories can add to your TCG section here.

Getting Started

Launching a trading card section can help differentiate your store and build customer loyalty. By starting with these high-demand products, you’ll provide variety and value to your customers, making your store a go-to destination for trading cards. As you establish a customer base, you can expand your offerings based on customer feedback and trends to create a well-rounded selection that keeps your store engaging and profitable.